Organizational Discovery
We begin each new client partnership with a strategic planning process that clarifies who they are as an organization. This interactive and dynamic methodology engages the leadership team in creative exercises, dialogues and charrettes that help uncover what they do best, who their target markets are, what’s in it for their customers/partners, what they promise to deliver and more. The result in a comprehensive organizational discovery document that serves as the foundation for all work moving forward. It typically includes:
• Strengths/weaknesses
• Core Values
• Personality + Identity
• Benefits of products/services provided
• Challenges
• Unique selling points
• Competition
• Target market + market niche
SERVICES
Marketing Plans
Dovetail marketing strategies into comprehensive, strategic plans based on overarching business goals.
Creative Services & Graphics
Conceptualize and create branding/re-branding as well as all traditional and digital materials to support communication efforts.
Project Management
Completing all projects on time and on budget through seamless coordination of photographers, models, designers, printers, web developers and more.
Public Relations
Leverage our extensive media network for local or regional placement. Includes writing and distributing press releases, fact sheets and press interviews.
Brand Development Workshops
Similar to organizational discovery but designed for start-ups and re-branding efforts. Also includes competitive research and market analysis.
Community Outreach
Creation and execution of multifaceted plans to educate, engage and solicit feedback from stakeholders, influencers and community members.
Digital Marketing
Provide strategy and management for entire internet presence which includes the website, search engine optimization (organic + paid), social media, and display advertising.
Content Development
Crafting boilerplates, websites, brochures, flyers, advertisements, catalogs, product descriptions, blogs, and newsletters.
“When I moved to Aspen and began two businesses, I wondered if I would find the level of marketing support I had gotten accustomed to in New York. Happily, a few of Rachel's satisfied clients pointed me in her direction. I worked with her on both of these small businesses as well as on a large City of Aspen project. Rachel delivered excellent results in both contexts, one requiring speed and creativity, the other requiring organizational savvy and patience. Rachel is a complete professional and a thoughtful sounding board on strategy for projects large and small. She will never let you down.”
- Candice Olson, Local Coffee and Maker Co-Owner