RESEARCH + LISTEN
Our process starts by truly hearing what the client, its employees, community leaders, partners, vendors and colleagues have to say about their organization, its culture, brand, history and work. We clarify the vision and brand promise, assess customer satisfaction and future demand.
ANALYZE + DISTILL
We then take this mass of information and synthesize it, massage it, sift through it until the cream rises to the top. We put on our best problem solving hats and strategically pull out the nuggets that represent the essence of the organization.
DEFINE + CREATE
The nuggets are then transformed into well-crafted messages that convey the “story” of the organization in a way that resonates with each unique target market.
Our talented graphic artists translate the essence into visuals that tell the story without words. The logo, design scheme, colors and typography paint a picture of the organization.
PLAN + EXECUTE
With a strategic plan as our roadmap, we execute the marketing and outreach initiatives that will help achieve our client’s unique business goals.