CHALLENGE

The A2PCCC is a cross-sector coalition of leaders from Aspen to Parachute. Their goal was to achieve a complete 2020 Census count in the Roaring Fork and Colorado River Valleys.

SOLUTION

MC worked with 12 government offices, 200+ organizations, businesses and media to plan/execute a comprehensive outreach and educational campaign that deliver thousands of impressions to 80,000 people from Aspen to Parachute. This included a focus on historically undercounted populations like the Latinx/Hispanic community, young kids, seniors and seasonal workers.

RESULT

7 out of 9 cities/towns from Aspen to Parachute exceeded their 2010 self-response rates by up to 7%.