CHALLENGE

For more than 40 years, the City of Aspen and the Roaring Fork Valley have been discussing the best transportation options in and out of Aspen - an effort known as the "Entrance to Aspen". After more than 20 votes over four decades, the community has not come to a consensus about a solution. Since the existing Castle Creek Bridge is nearing the end of its lifespan the City has reignited the community dialogue.

SOLUTION

Our team led the first phase of the public outreach which was focused on getting the community up to speed on plans to build a second bridge and rehabilitate the original bridge that were approved by CDOT in 1998.

RESULT

We hosted 12 events, 26 small group meetings, and 11 one-on-one meetings resulting in dialogue with 1,293 people in less than three months. This was complemented by print, digital, social, and radio advertising as well as a project video, newsletters, utility bill inserts, guest columns and commentaries. A palpable buzz was created about the project. Our team won the RFP for phase two.