CHALLENGE

Pitkin County needs to communicate to 18,000 residents, as well as all employers/employees in the county about the everchanging COVID-19 guidelines/restrictions as well as vaccinations.

SOLUTION

Starting in July 2020, MC has brought leadership and support to the team with strategic planning and advising, communication material audit, campaign and messaging development, operational analysis, and personnel management. 

Featured
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RESULT

The result is clear internal processes to produce strategic communications at breakneck speeds resulting in a 350% bump in website traffic, 55% increase in newsletter subscribers, and dramatic expansion of messaging visibility via print/digital/social media.