CHALLENGE

The City of Aspen spent almost two year crafting SHIFT, a three-month initiative offering numerous types of alternative mobility options to reduce traffic congestion. They needed input and buy-in from the community to inform the planning process and help support it being passed by city council.

SOLUTION

MC crafted a two-month, valley-wide outreach effort to:

• Listen to/solicit feedback from Roaring Fork Valley residents

• Understand public sentiment towards this initiative

• Educate/inform

The strategic plan included one-on-one interviews, small group meetings, and online surveys. In addition we envisioned and produced an ice cream trike that was the cornerstone for a host of pop-up events from Glenwood Springs to Aspen that piggybacked on existing community happening like concerts, farmer’s markets and more.

RESULT

The outreach plan resulted in feedback from 509 surveys and 53 interviews, representing a diverse group of individuals from New Castle to Aspen. The community input was sent to City Council and has been influential in refining the design and implementation strategy for the SHIFT initiative. It has also highlighted some widely-held community perspectives that the City is now addressing in various ways.